| |
Research should be the first step of every communications
program.
Research provides the foundation for better communications.
It identifies key issues and publics. It provides the backbone
for effective communications strategies.
It can even be used to gain publicity.
English Communications provides qualitative and quantitative
communications research. Research methods include environmental
scanning, nominal group technique, in-depth interviews,
focus groups, surveys, Q-methodology and media content
analysis.
English Communications conducts employee attitude
studies, communications benchmarking studies, communication
audits, communication-vehicle analysis, media content
analysis, and measurement programs.
| |
|
“Laurel
English has worked to develop communication
packages for all of our Internet
enhancement launches. One challenge we faced
was shifting the dentists’ use from
traditional methods of obtaining benefit
information to using our Web site. Laurel
developed a research strategy, which included
focus groups with dental office managers.
She was able to gain information,
which we are using to more effectively promote
our Web features to dental offices.”
Diane
Belle
Vice President, Corporate Communications
Delta Dental of New Jersey
|
|
|
|
|
