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The value of communications isn’t in the number
of press releases you issued, newsletters published or
Internet hits. What your CEO really wants to know is, how
did corporate communications help the organization achieve
its goals?
Communications measurement provides the answer.
English Communications helps corporate communications
departments measure what really matters.
What should you measure?
- Whether stakeholders hear your messages.
One goal of communications is raising awareness of key
messages. Do you know if your key messages are getting
through?
- How communications affects stakeholders’ attitudes. Are your
messages resonating with stakeholders? How are stakeholders’ opinions
about issues or the organization changing as a result of your communications?
- Whether stakeholder behavior changes because
of communications. Are people doing what you want them
to be doing?
- How those behavior changes affect your organization’s
value. In other words, how are you contributing to your organization’s ROI?
Why measure?
Because measurement:
- Shows whether communication programs achieve their
goals.
- Provides data about communications effectiveness that other
organizational leaders can understand.
- Provides a way to benchmark communications programs
for continuous improvement.
English Communications helps organizations develop meaningful
and easily implemented communications measurement programs.
We help make communications measurement routine—and
extremely effective.
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| "Let me express my personal appreciation
to you for speaking at the 2006 Council of
Communication Management Conference in Santa
Fe, New Mexico. Your presentation,
'Measurement on a Budget,' was superb and
your participation raised our annual
Conference to a new level of excellence.
Your insight into what it takes to use
metrics as a communications tool was
terrific. My warmest thanks for traveling
such a far distance and for engaging us so
thoroughly with your unique point of view.
"Feedback from our attendees indicated
that this was our best Conference ever.
Having you among our distinguished speakers
was certainly a highlight. Your candor and
great stories are sure to remain in our
minds, influencing our work and lives long
after the Santa Fe glow fades to a memory."
Jill Vitiello
President, Vitiello Associates
Chairman, Council of Communications
Management 2006 Conference
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