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English Communications develops communications strategies
and programs built on research and the client’s needs.
Some examples:
- A dental benefits provider wanted to improve its existing
communications to benefits managers. The challenge: The
company had a very small budget. English Communications
conducted in-depth interviews with benefits managers
to identify key communications issues. The resulting
communications plan focused on improving newsletter distribution
and content, without increasing the budget.
- A chemical company wanted employee feedback on its
communications vehicles. English Communications managed
focus-group and survey research throughout Europe, Latin
America, Asia-Pacific and the United States. English
Communications helped the corporate communications
department develop strategies that address key findings.
- The corporate communications department of a Fortune
500 pharmaceutical company wanted to benchmark best-in-class
employee communications departments in order to improve
communications with its sales force. English Communications
designed and implemented the benchmarking program. The
results were used to refocus existing communications
department resources for greater effectiveness.
English Communications incorporates measurement into
communications plans so clients can monitor progress and
measure success.
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"You're making me look like a genius! I
spent the summer using your special
white
paper to help me plan my electronic employee
newsletter. I have tried to focus the
newsletter on our school system goals and
let people know how they fit into those
goals--just as you said I should. It is
really working, and the employees are very
appreciative. Thanks!"
Ellen Boyd, APR
Director of Community Relations
Kannapolis City Schools |
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