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Helpful Links
Institute for Public
Relations is focused on educating public relations
professionals in the areas of research and measurement.
Its Web site includes numerous articles available for download.
Especially helpful is the Dictionary
of Public Relations Measurement and Research.
The Measurement
Standard is an online newsletter for public relations
measurement.
Sources of information for secondary analysis
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Findings on
Employee Communications Measurement Now
Available - Free!
How do employee communicators determine
the value they deliver to their organizations?
Laurel English, principal of English Communications,
surveyed 200+ communicators
throughout the United States and Canada.
They said employee communications
has the potential to improve morale, productivity,
safety, quality and employee job satisfaction.
It can also facilitate change
management, reduce employee turnover, and
help the organization achieve its financial
goals. The survey also found that most employee
communications programs fall short of delivering
their potential.
For a free copy of the full report click
here.
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